Growing an Italian Winery in America

Growing an Italian Winery in America Growing an Italian Winery in America

Astoria Wines

The Story

The Astoria winery was founded by the Polegato family in 1987 with the sole mission of producing the highest quality still and sparkling wines.

Astoria sought out the import services of Prestige Beverage Group in 2008 in an effort to build a long-term partnership here in the USA.

Giorgio and Paolo Polegato

Astoria 3rd Generation Owners

"The partnership with Prestige has been very positive for the quality, with innovation creation, sales execution and communication. The USA has become the largest export market for Astoria!”

What We Did

Prestige Beverage Group has provided Astoria guidance with wine profiles for the American market, package innovation, POS creation as well as an initial one, five and ten-year national sales plan.

The Results

In all 50 states

A strong distributor network and key national chain placements took Astoria from 7 to 50 states

5,000 to 50,000 cases

Within five years, PBG increased Astoria Wines to 50,000 cases in the U.S.

100,000+ cases

Astoria continues to gain market share and will top 100,000 cases in the next few years.

More Work

Prestige Beverage Group