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  • Yes Way Rosé

Launching an instant favorité

The Story

The lifestyle brand, Yes Way Rosé, was established in 2013 by two best friends with a simple goal of spreading the sense of joy that is the essence of the rosé.

With their passion for rosé, founders Erica and Nikki wanted to enter the wine market and develop a French rosé.

erica-nikki-ywr-owners
Erica and Nikki

Yes Way Rosé Owners

“When we set out to make Yes Way Rosé wine, Prestige was able to execute everything. They scaled quickly to meet demand and have been great partners along the (yes) way.”
What We Did

Prestige Beverage Group tapped our global network of suppliers in France to create the signature blend that would become Yes Way Rosé.

We helped create a suite of new products with Erica and Nikki under the Yes Way brand —expanding to other partners in France and Germany as sales exploded.

Leveraged our contacts at national chains and retailers to drive distribution nationally.

Supported with trade + industry advertising and promotions.

The Results

#4 selling rosé

#4 best selling rosé based on IRI market data

+133% sales

Since launching in 2018, the brand has more than doubled with dollar sales +133%

7 products

Expanded from the signature still rosé wine to seven new products and formats, with more in the works

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